Many businesses spend a lot of dollars on Google Ads but often aren’t sure if they are making a return on investment or if their campaigns could be running better. To alleviate this, Swoop Digital has created a guide outlining top mistakes that we’ve found many businesses make after auditing thousands of accounts.
Having a well-managed Google Ad account is one of the keys to success for many businesses. This 26-page document will help you identify if you are making some of the mistakes that we have found time and time again. Avoid these mistakes to avoid wasting money, improve profit and increase sales or leads.
You'll learn about
Why you should measure performance and how.
The right structure to set you on the road to success and improve performance.
Why a SKAG structure may not be the best way to structure your ad account.
How to prevent wasted spend on your account.
Why blindly following some of the bidding recommendations in your account might just hurt your performance?
How to improve performance and make your ads more profitable.
Why some keywords are more important than others – and it might not be what you think.
Why writing compelling ads is critical to success.
Take a sneak peak
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Is this really free?
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have any Google Ads questions!
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